How SEO and SEM Strategies Boost Your Online Marketing

SearchSEOSEM

The Internet is everywhere: streaming on your phone, gaming systems, tablets, and of course, laptops and desktops. People in the United States spend an average of 32 hours a month online. As a business, it would be rather silly not to take advantage of this time through online marketing. Proper online marketing can require a lot of time and effort, however, and hiring OrangeSoda online marketers or similar online marketing companies will reduce much of the experienced stress. But what are some of the strategies available for online marketing?

Search Engine Optimization

SEO is a term that cannot be avoided in online marketing. Search engine optimization deals with improving the rankings of your website on the organic search engines such as Google and Bing. While it costs nothing to be included in the search, a large amount of time and research is required to acquire the maximum benefits of having your site in these searches. The higher your site ranks, the higher up on the list it will appear when your potential customers type in a keyword related to your services, product, or industry. To move up in the rankings, sites such as Google look at certain factors of the website, such as the content and amount of back links. Content should be relevant, updated regularly, and user friendly to the customers. The content also needs to include the keywords that your customers will be using to find your website, and once your customers find your site, you want to have content that keeps them coming back. Updated content can be achieved through blog posts, infographics, and information about new promotions and events. Online marketing companies often provide blog services and have teams dedicated to researching the best keywords for the website.

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Search Engine Marketing

Search engine marketing, which should not be confused with search engine optimization, is also known as pay-per-click, cost-per-click, and paid search marketing. SEM attracts traffic to your website through the purchase of ad space on the search engines. Each time a person clicks upon your ad, you pay a small fee to the search engine. Your company bids for the ad space placement for keywords that are relevant to your company’s services, products, and industry against other websites. This too requires research of the best keyword choices for your company, as well as creating ads that are both relevant to the keyword and eye-catching to the customers.

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