Hers is probably one of the freshest—if not the freshest—faces ever to grace the Philippine broadcast industry. After several years, it remains a delight just looking at her sweet and appealing aura, not to mention the voice.
Her pretty face notwithstanding, veteran broadcaster extraordinaire Veronica Baluyut-Jimenez has always been immersed in every story over her illustrious career. For her, every bit of detail in a story should be carefully researched, dissected and thoroughly appraised for value and truthfulness and ultimately, should appeal to the audience.
And her latest broadcasting coup de grace, entitled “The Veronica Chronicles,” an investigative documentary to be shown on PTV-4 every 3rd Wednesday of every month starting September 19, 2012 from 8-9 p.m., is no different matter. For the September episode of “The Veronica Chronicles,” the show will tackle the 40th anniversary of the declaration of Martial Law, touted as one of the darkest episodes in our country’s political history.
Not new to this genre, Veronica waxed excitement because the show will deal with various social issues, and it’s very timely that the episode is about Martial Law. “The topic may be old and not too many people remember it. But what makes ours different is we’ll ask questions like, ‘was there closure regarding Martial Law?’ For the show, we want to analyze the issues, why these things happen, and include possible solutions. Perhaps Filipinos can offer theirs as well. Our approach is constructive and not merely controversial.”
And Veronica promises that “The Veronica Chronicles” will be as fair and as unbiased as possible. “There will be no bias in our show, it will be very balanced, which, if I may say, may surprise viewers since we are a government-owned station. This is the thrust of the new PTV. I’m sure the audience will enjoy it,” she avers.
She’s also looking forward to the show’s next episodes like their topic on anything “supernatural” in the Philippines like the “aswang” and “manananggal” for October and the infamous “Maguindanao Massacre” for November, which is marking its second year.
Aside from being the newest program avid PTV viewers can look forward to, the “The Veronica Chronicles” is also part of a major push by PTV, under its new management and of which Veronica is also a board member, to come up with new and relevant programs that offer a balanced approach to news and issues.
“What we want is to present interesting issues that transcend all social classes. Under the new officers of PTV-4, we will continue to work hard to be the new ‘alternative’ channel that provides niche programming, which is still based on our charter—to provide relevant and more importantly significant, news, information and public service to our viewers.”
What’s interesting to note, however, is that amid all these activities is the introduction of the new logo of PTV-4. “We’re also happy with the new logo because it adapts to the changing times. It has a more fresh and contemporary look, and definitely more youthful,” she adds.
With the airing of the “The Veronica Chronicles,” there’s no doubt that Veronica will be on her toes every week since she also has a weekly show, again with an investigative format, entitled “Sa Likod ng Istorya.” Aired every Sunday at 9:15 p.m., the show discusses the week’s more pressing and timely issues.
On a daily basis, Veronica’s plate is full of segments interspersed with the news, one of which is “Mga Pagsubok” that delves on political and social issues of the day. This is shown during the “News@1” news program every 1 p.m. and “News@6” which is—you guessed it—shown at 6 p.m., Monday to Friday. And if this is not enough, “Mga Pagsubok” has an English counterpart, by the way, entitled “Challenges” and shown at PTV’s “News Life” everyday at 9:15 p.m.
Now if these shows tell you that Veronica is not busy, then you must be living in another planet.
Catch Veronica Baluyut-Jimenez on “The Veronica Chronicles” every 3rd Wednesday of the month beginning September 19, 2012 from 8-9 p.m.; “Sa Likod ng Istorya” on Sundays, 9:15 p.m.; “Mga Pagsubok” on “News@1” every 1 p.m. and “News@6” every 6 p.m., and “Challenges,” shown daily every 9:15 p.m on “News Life”. Or visit PTV-4 at ptv.ph.